Admissions reporting & optimisation
Measure the progress your team can act on.
Define useful events and review the process with context, rather than treating every click as an admissions outcome.
Agree the definitions
Distinguish genuine enquiries, substantive replies, requested visits, confirmed visits, attendance and application stages.
Check the available evidence
Review which events your current systems can reliably supply. Gaps in tracking are findings, not numbers to fill with estimates.
Establish a baseline
Choose a sensible period or cohort, record capacity and demand context, and agree how changes will be assessed.
Make the review useful
Use reporting to decide one practical next action. Explain attribution limits and keep financial assumptions separate from measured admissions activity.
Every engagement starts with an agreed scope. Implementation timing and integration scope depend on the systems and access agreed with your school.
Read the related guide ↗